sproutsfarmers market

During my time as a designer at Meaningful Works, this was a question that we commonly found ourselves asking. Through various projects, Sprouts Farmers Market always emphasized the importance of connecting their brand with delicious fresh food. Our concern was how do you make “fresh”, a commonly used term in grocery and restaurants, into something that consumers perceive as unique to the Sprouts brand.

Our solution came by showing fresh not just through imagery, but also through a fresh attitude. We leaned into the feeling of discovery and joyful note taking, known as Sprouts’ “forager spirit”. By embracing this brand attitude, freshness could be exciting, inspiring, and energizing. In a market where all our competitors just said they were fresh, we were able to make “fresh” ownable to Sprouts through an invigorating attitude of discovery and possibilities.