sproutsfarmers market

All grocery stores use the word “fresh” in their marketing. Our challenge? Connecting Sprouts Farmers Market Brand Identity with the concept of “fresh” in a new exciting way.

Our solution? Pairing fresh imagery with a fresh attitude. We developed the concept of a “forager spirit”—a fun sense of discovery—making the search for fresh food exciting and satisfying. This concept elevates the shopping process from a chore to an adventure, ultimately rewarded by finding the freshest food at Sprouts.