socalearth

SoCal Earth is an environmental data program created by the Robert Redford Conservancy. The conservancy asked me to develop a visual identity for the program’s initial website launch—one that would appeal to Southern Californians while expressing resourcefulness through design.

To turn the abstract idea of “resourcefulness” into something tangible, I started with what I had in my studio: loose construction paper. My cut-paper logos and illustrations put the program’s philosophy into practice—use what’s already available. I digitized and refined the collages and pencil drawings into website graphics, including Ollie, a burrowing owl mascot for children. All handmade. All for the environment. To get the full experience, visit socalearth.org