Noah Cousineau
Designer and Human
OUR TRIAL
Branding | Healthcare | Multilingual
Our Trial is a joint project with Cedars-Sinai to create awareness around oncology clinical trials for typically underrepresented groups. This was a team effort between myself and two interaction designers. When briefed by Cedars-Sinai, the hospital mentioned how African American, Latinx, and Korean communities were among some of the communities most underrepresented in clinical trials. Upon research, our team discovered that this is due mostly to mistrust of the medical system. To establish trust, our team decided to create communities and shared spaces where clinical trial patients can speak openly to those within their same community. Our Trial took form through an app to connect users, but was also theorized as a lounge space and program within hospitals.
Logos
The Our Trial lockup in English, Spanish, and Korean.
Posters
Marketing posters for Our Trial in English, Spanish, and Korean.
Hospital Brochure
Our Trial informational brochure in English.
Our Trial informational brochure in Spanish.
Our Trial informational brochure mockups.
Poster and brochure (doubling as a smaller poster) in doctor's office mockup.
App and Merchandise
While I created the Our Trial brand, my team focused their efforts on the app design.
Various merchandise for Our Trial.
Environmental
A proposed hospital lounge space as well as a couch for Our Trial.
Our Trial pillows in brand colors. Actual pillows were ordered and given to Cedars-Sinai.
Concept Posters (For Cedars-Sinai)
An explanatory and brand guideline poster created for and presented to Cedars-Sinai.