Noah Cousineau
Designer and Fashionista
COUSINEAU BRAND
Artist Statement | Branding | Satire
COUSINEAU is a fake fashion company that was created as a statement about contemporary branding practices. COUSINEAU promotes a brand personality to sell “The Trash Life”; a lifestyle of elite wealth and beauty that you can only achieve through purchase of the products. Additionally, COUSINEAU claims it’s Eco-Advanced, a nonsense word I created to further the parody of it being an environmentally beneficial product line. The brand exploits consumer insecurities and environmental guilt to create profit. While entirely fictional, COUSINEAU was an opportunity for me to explore branding through art, humor, and showmanship to create a powerful artist’s statement.
COUSINEAU Advertisement
Clip from COUSINEAU advertisement. Cinematography by Jerian Rosa Ching.
Marketing Posters
Various advertising posters displaying COUSINEAU products. Photography by Jerian Rosa Ching.
Product Photography
All products and packaging created by Noah Cousineau. Products include T-shirt, bags, coat, and pants. Photography by Noah Cousineau and Jerian Rosa Ching.
Website
COUSINEAU website, accessible at cousineau.webflow.io. Shopping section of the site contains link to project manifesto.
Social Media
Social media sites are accessible at @cousineau_official on Instagram and TikTok.
COUSINEAU Booklet
COUSINEAU magazine was included in each product box, implanting the importance of the COUSINEAU brand.
Fashion Imagery
Model photography of COUSINEAU products. Models and photographers are Noah Cousineau and Jerian Rosa Ching.
Product Unboxing
Opening ceremony of COUSINEAU products. Packaging was designed to add as much brand influence as possible.