Noah Cousineau
Designer and Utilitarian
MÉDECINS SANS
FRONTIÈRES
Branding | Healthcare | Multilingual
Médecins Sans Frontières, better known in the US as Doctors Without Borders, is a global humanitarian organization that provides medical care to civilians in crisis. For a rebrand of the organization, I focused on creating a universal symbol that represented not only MSF, but instantly suggested urgent healthcare as well. The brand was made to be simple, universal, and easy to understand, but also comforting. The rebrand also included a styleguide, which was provided in a vertical format to reference doctor clipboards.
Logo Animation
Logos
Hero logo and lockup in multiple languages.
Posters
Marketing posters for MSF.
Brand Applications
Various applications for the MSF brand.
Environmental
Flag, medical tent, and signage for MSF.
Stationery
Various stationary for MSF, including a brochure for new doctors.
Brand Styleguide
A sample of a few pages from the MSF brand styleguide.