Noah Cousineau
Artist and Brand Manager
KDI
Internship | Brand Refresh | Visual Identity
Kounkuey Design Initiative (KDI) is a design nonprofit that focuses on urban and community design for under-resourced groups. In the summer of 2022, I was fortunate to be a graphic design intern with KDI in their Los Angeles office. KDI brought me on to revise, refresh, and expand their existing brand. While I could not change the logo, I was able to create a new visual identity and brand guidelines. Some of the assets created for KDI included a new color palette, logos for individual offices, various documents and templates, graphic icons and illustrations, and a visual code for individual projects. KDI's internship allowed me to gain practical design and branding experience with a fantastic organization.
KDI Logos
The existing hero logo for KDI. This logo was not modified for this project.
Wordmark variations created for different KDI offices.
Small secondary logos created for each office.
Revised Colors
Colors were core to the brand's refresh philosophy of diversity and new approaches.
Documents and Forms
Both templates and living documents were created for the brand refresh.
Brand Style Guide Excerpts
Style guide was created for future graphic designers to reference.