Noah Cousineau
Designer and Artist
FORCED
PERSPECTIVE
Thesis | Art | Exhibition
Forced Perspective: An Exhibit On Brand is a thesis and art project about the influence of branding on the public. When studying brands in ArtCenter, I became frustrated by the manipulation and forced judgement of others that comes from some branding practices. To reveal these practices to the public, I created artwork that focused on judgement and perceptions caused by particular brands. The artwork was displayed in a gallery space called The Trophy Room LA for a total of three days in March of 2024. The art, my reflections on branding, and my largest takeaways from the project were all compiled in a 300 page book at the end of the project.
Introductory Video
Introductory video for Forced Perspective
Promotional Material
Teaser video for Forced Perspective
Promotional video for social media
Promotional poster for Forced Perspective
Preview of Artwork
Nike and Adidas branded cow hooves made from branding irons
Branded pieces of cowhide
Screen prints of brand influence over culture and history.
"Personas" print focusing on judgement caused by brands.
"Brand Image" sculptures, commenting on the judgement caused by brand affiliation.
Drivers, speaking about judgement caused by car brands.
Brandless packaging for Miller Lite, Modelo, and 805 Beers
Mama Mia! Brands have a strong control over out thinking!
"The Branding Machine", a short 3D animation speaking about the cold power of branding.
Forced Perspective Book
Photography and mockups of Forced Perspective Book. Book was designed to be as loud and forceful as branding can feel.
Opening Reception
Various images of work and spectators at Forced Perspective opening reception.